International Journal of Advance and Applied Research
ISSN – 2347 -7075 (DOUBLE-BLIND Peer Reviewed) (Bi-Monthly Research Journal)
Vol. 7 No. 48
July – August – 2026
TABLE OF CONTENT
| Sr. No. | Name of Author | Title of Paper | Page No. | View/Download |
|---|---|---|---|---|
| Cover Page and Index | ||||
| 1 | Sajida Khatoon Dr. Varalaxmi Tulasi E. Mamatha | A Study on The Impact of Artificial Intelligence on Accounting | 1 - 9 | Download |
| 2 | Ch. Freeda Rebecca D. Rajendra Babu | Artificial Intelligence in Fintech and Its Implications for Personalization, Consumer Trust, and Algorithmic Decision Making | 10 - 24 | Download |
| 3 | Amidala Sunitha | The Impact of Digital Financial Platforms on Investment Behaviour: A Behavioural Finance Perspective | 25 - 32 | Download |
| 4 | Santosh Vyas (Joshi) Seema Rani | Artificial Intelligence in Accounting and Auditing Opportunities, Challenges, and Future Perspectives | 33 - 39 | Download |
| 5 | Mrs. V. Vanitha Dr. Dnyandev Laxman Nitve | Automation And Robotics in Accounting: The Role of Robotic Process Automation (RPA) In Transforming Accounting and Financial Operations | 40 - 57 | Download |
| 6 | Sai Nidhi Sree Alisetty Muthyala Rekha | Role of Big Data Analytics in Business Decision-Making | 58 - 61 | Download |
| 7 | Gollyla Sinduja | Corporate Social Responsibility (CSR) in India: A Strategic Shift Towards Sustainable Development | 62 - 68 | Download |
| 8 | Avinash Pittala Shivansh Ale Siddhartha Challa | Cryptocurrency and Regulatory Challenges: Balancing Innovation, Investor Protection, and Financial Stability | 69 - 79 | Download |
| 9 | Ms. Amena Khatoon Jitte Nagendar | Recent Trends in Corporate Social Responsibility Activity Selection in India: A Comparative Study of Leading Corporations and the Vantara Case | 80 - 91 | Download |
| 10 | Mrs. Jagtap Sharayu Manohar | Cyber security and Data Protection in Commerce: The Role of Governance, Ethics, and Regulation | 92 - 101 | Download |
| 11 | Mrs. Jarande Punam Vaibhav | E Commerce Innovation and Digital Business Model | 102 - 107 | Download |
| 12 | Seema Rani Santosh Vyas (Joshi) | An Empirical Study of Responsible Artificial Intelligence in The Financial Services Sector | 108 - 119 | Download |
| 13 | Salibindla Velankani Vijay Reddy Dr. Sohit Agrawal Dr. Swathakumar Sahu | The Evolution and Future of ERP Systems in Education: Driving Digital Transformation and Innovation | 120 - 126 | Download |
| 14 | MS. Jagtap Utkarsha Vilas | A Study on the Role of Indian Businesses in Achieving the Sustainable Development Goals (SDGs) | 127 - 133 | Download |
| 15 | Miss. M. Debora Miss. Pritha Tiwari Miss. Nami Singh | Technology Enabled Citizen Engagement for Sustainable Development in India | 134 - 140 | Download |
| 16 | Mrs. Vaishali Suyog Sheth Dr. Sweta Metha | Consumer Adoption of Electric Vehicles and Its Contribution to Sustainable Transportation: Evidence from Pune District | 141 - 147 | Download |
| 17 | C. Rama Devi | Intelligent Accounting: Role of Digital Technologies in Small Businesses | 148 - 158 | Download |
| 18 | Dr. Amruta D. Ghodawat Dr. Mousmi J. Bhandari | Adoption of Digital Payment System in India: Challenges and Opportunities | 159 - 170 | Download |
| 19 | Adv. Anagha D. Kadam Prof. Vallabh G. Waghole | Training And Placement Opportunities for L.L.B. (3-Year) Students: Bridging Legal Education and Professional Careers | 171 - 175 | Download |
| 20 | Ms. Amena Khatoon Ms. V. Pannaga | Digital Banking to Neobanking in India: An Exploratory Bibliometric Review of Research Trends, Emerging Technologies, and Future Directions | 176 - 183 | Download |
| 21 | R. Anupreethi K. Pranitha | A Conceptual and Explainable AI Architecture for Automatic Bookkeeping using a Design Science Research approach | 184 - 194 | Download |
| 22 | Jitendra Singh | Sustainable Digitalization of Agriculture and Farmer Empowerment: An Empirical Study of Marginal and Small Farmers in Uttar Pradesh | 195 - 207 | Download |
| 23 | Preeti Sharma Dr. Shalini Agarwal | Integrating Sustainable Branding and Green Retail Experience into Commerce Education for Achieving Sustainable Development Goals (SDGs) | 208 - 218 | Download |
| 24 | Rajesh Gidwani Mr. Jigar Aggarwal | Transforming Financial Assurance: A Conceptual Framework for Integrating Artificial Intelligence and Blockchain in Auditing Processes | 219 - 227 | Download |
| 25 | Roshan Tople | Role of Green Banking in Promoting Sustainable Development in India | 228 - 235 | Download |
| 26 | Mahera Saiyed Dr. Ronak Rana | A Study of the Impact of Accounting Information Systems on Organisational Profitability | 236 - 247 | Download |
| 27 | Aditya Singh Dr. Kavitha Thakur | Role of AI in Academic and Financial Decision-Making among students in and around Hyderabad | 248 - 260 | Download |
| 28 | Ms. Pooja Sirvi Ms. Poonam | Impact of E-Commerce Innovations on Consumer Purchase Decisions | 261 - 270 | Download |
| 29 | Mahe Daraksha Zahara S. Shujat Husain | The Rise of Influencer Marketing: A Literature Review on the Evolution and Strategic Role of Social Media Influencer | 271 - 277 | Download |
| 30 | Dr. Rashmi Agrawal Sarita Gautam | CSR Disclosure and Sustainable Development: A Study of Indian Maharatna Energy Sector Companies | 278 - 285 | Download |
| 31 | Mohd Kamil Mohd Ali Rizwan | The Digital Shift: How The Technology Works | 286 - 289 | Download |
| 32 | Srividyavathi. Vemuri | Factors Influencing Consumer Trust in Creator-Led and Brand-Led Recommendations in Social Commerce | 290 - 299 | Download |